Studio Sabrina Giacchetti

Founded in 1987 in Milan, it allowed me to realize the dream of doing what I really like: helping companies communicate their skills and uniqueness.
My name is Sabrina, but I am better known as La Giacchetti. As a daring and fearless Aries, I face with dedication and stubbornness every challenge and new project.

I don't follow the classic rules of public relations but I love to "put my nose" in every area of the company with which I collaborate to get to know it, live it, understand it and - above all - communicate it. I study, discover, process everything that can allow me to promote the company’s values, its products, its most intimate reality.
I love to travel and discover different worlds to be able to reinvent myself and help my clients to do the same with passion and creativity. The world of design, furniture, art and architecture are my passion, my strength... but I leave the door open to new areas and challenges in which to immerse myself with seriousness and curiosity.

Communication

The best tool to achieve your goals

More than 30 years of experience in public relations are blended in the passion for art, design, architecture.

My skills are mainly concerned with the development of relationships with the press and journalists, the design, organisation and management of events, the drafting and dissemination of press releases, the creation of attractive and functional product descriptions.

Flexibility and service customisation are the essential features that make the task of conveying information effective.

I offer the management of the activity control, feedback and creation of a constant communication flow in line with the needs of the media, ensuring a correct dissemination of the company's image.

01.

PRESS OFFICE

Development, management and maintenance of relations with the media through daily contacts with the main online and offline newsrooms and thanks to the assiduous participation in fairs and events.
Transmission of brands and their products to the Italian and foreign media community thanks to the communication strategy identified with the client. Creation of the editorial planning, mailing list and texts for press releases.

Recurring press preview and photographic and document archive management.

02.

ADV & MEDIA PLAN

Collaboration with the Marketing & Communication Manager to conceive advertising campaigns and to coordinate projects of sponsoring and promotion to ensure a communication of the company's image. Selection of diverse advertising spaces and traffic and control service.

Product Placement in editorial formats such as print, TV and cinema.

03.

COMMUNICATION ACTIVITIES

Definition of co-marketing projects or partnerships aimed at increasing notoriety, reputation and visibility of the brand in the Italian and foreign market.
Design and organization of events, meetings, press-days, participation in fairs as support for basic communication.
Traditional PR communication techniques alongside promotion actions via digital communication channels such as blogs, social networks, newsletters. 

Consultancy activities as a freelancer at PR & Marketing Agencies for the development of communication strategies, public relations, press office.

Portfolio

Works and projects

News

Keep up-to-date on the latest news

Lapis by Appiani

Lapis by Appiani

Lapis by @appiani it is the first mosaic ever to be antibacterial, stain-resistant and anti-mold! The new Shield+ technology is an innovative mixture based on silver nanoparticles that permanently stops the proliferation of colonies of microorganisms, raising the degree of the ceramic product from bacteriostatic to bactericidal. Tested and certified according to strict international standards, […]

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Riflessi by Ceramica Vogue

Riflessi by Ceramica Vogue

@CeramicaVogue presents Riflessi, the new collection of Italian tiles in porcelain stoneware. The slightly moved and glossy surface takes on different reflections and shades of color with each change of light. The inspiration comes from the Moroccan tradition, with creation of ceramics with a strong stonalization and artisan effect. Suitable for residential and extra residential […]

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Volume by Ceramica Bardelli

Volume by Ceramica Bardelli

Volume is the new collection designed by @storagemilano for @ceramicabardelli. A simple and ductile tile, characterized by a three-dimensionality capable of giving movement and personality to the wall on which it is laid. Suitable for home and contract interiors, it is transformed into a versatile decorative tool, suitable for both classic and modern tastes. A […]

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Ceramica Vogue for Gilette

Ceramica Vogue for Gilette

Product placement is a form of advertising that consists in the positioning of products or brands within television programs, commercial, movies. A form of “indirect advertising” that allows companies to give visibility to their products, presenting them in different contexts, in a natural and clear way. Thanks to plot placement, a type of promotion that […]

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Ceramica Bardelli and sustainability

Ceramica Bardelli and sustainability

Attention to sustainability and greater respect and protection of our planet is now an increasingly present topic in our daily life. We are all more careful to the well-being of our planet and we are looking for an ecological culture that we can put into practice every day even through the smallest changes. How do […]

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Regolotto by Appiani

Regolotto by Appiani

Regolotto, the new collection by Appiani was created to enrich the wide range of Italian ceramics of the highest quality. Regolotto’s compositional language proposes universal modulation thanks to a regular, rigorous geometric shape, such as the square (15×15 cm). Minimalism and simplicity manifest an identity through soft colors and characterizing finishes. Regolotto: the natural evolution […]

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Clients and collaborations

Get in touch


Sabrina Giacchetti

PR & Communication Specialist

+39 3315885392
info@sabrinagiacchetti.it