Studio Sabrina Giacchetti

Founded in 1987 in Milan, it allowed me to realize the dream of doing what I really like: helping companies communicate their skills and uniqueness.
My name is Sabrina, but I am better known as La Giacchetti. As a daring and fearless Aries, I face with dedication and stubbornness every challenge and new project.

I don't follow the classic rules of public relations but I love to "put my nose" in every area of the company with which I collaborate to get to know it, live it, understand it and - above all - communicate it. I study, discover, process everything that can allow me to promote the company’s values, its products, its most intimate reality.
I love to travel and discover different worlds to be able to reinvent myself and help my clients to do the same with passion and creativity. The world of design, furniture, art and architecture are my passion, my strength... but I leave the door open to new areas and challenges in which to immerse myself with seriousness and curiosity.

Communication

The best tool to achieve your goals

More than 30 years of experience in public relations are blended in the passion for art, design, architecture.

My skills are mainly concerned with the development of relationships with the press and journalists, the design, organisation and management of events, the drafting and dissemination of press releases, the creation of attractive and functional product descriptions.

Flexibility and service customisation are the essential features that make the task of conveying information effective.

I offer the management of the activity control, feedback and creation of a constant communication flow in line with the needs of the media, ensuring a correct dissemination of the company's image.

01.

PRESS OFFICE

Development, management and maintenance of relations with the media through daily contacts with the main online and offline newsrooms and thanks to the assiduous participation in fairs and events.
Transmission of brands and their products to the Italian and foreign media community thanks to the communication strategy identified with the client. Creation of the editorial planning, mailing list and texts for press releases.

Recurring press preview and photographic and document archive management.

02.

ADV & MEDIA PLAN

Collaboration with the Marketing & Communication Manager to conceive advertising campaigns and to coordinate projects of sponsoring and promotion to ensure a communication of the company's image. Selection of diverse advertising spaces and traffic and control service.

Product Placement in editorial formats such as print, TV and cinema.

03.

COMMUNICATION ACTIVITIES

Definition of co-marketing projects or partnerships aimed at increasing notoriety, reputation and visibility of the brand in the Italian and foreign market.
Design and organization of events, meetings, press-days, participation in fairs as support for basic communication.
Traditional PR communication techniques alongside promotion actions via digital communication channels such as blogs, social networks, newsletters. 

Consultancy activities as a freelancer at PR & Marketing Agencies for the development of communication strategies, public relations, press office.

Portfolio

Works and projects

News

Keep up-to-date on the latest news

Doge: Proud to be Dog

Doge: Proud to be Dog

The production of high-end furnishing accessories dedicated to our four-legged friends was born from Silvia’s, Founder of the brand, love for her two Border Collie Blue Merle, Winston and Victor! Handcrafted poufs, cushions and sofas that guarantee a comfortable bed for our dogs. Easy chic or Luxury Style, always Made in Italy! All the collections are made with selected, fiirst […]

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Syncropedia: a project dedicated to ideas, contents, solutions!

Syncropedia: a project dedicated to ideas, contents, solutions!

Syncropedia is an editorial container, an online magazine, telling stories about companies, and describing products. The platform comes to life thanks to the work of journalists and freelancers who animate an interactive editorial office that promotes communication between professionals, press and marketing offices, creating a connection between people. An approach that makes it possible to […]

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Mille997 at Cersaie 2022

Mille997 at Cersaie 2022

Mille997 presents the new collections of wallpaper and decorated plates in glass and plexiglass at Cersaie. A young Emilian brand, Mille997 presents the new collections of wallpaper and decorated plates in glass and plexiglass at Cersaie, an international fair taking place in Bologna. The three-dimensional geometric effects, the soft or shocking colors are the hallmarks […]

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Ideas and the Heart – S-WOOD

Ideas and the Heart – S-WOOD

“Ideas and the Heart” is the event organized in Turin by Mauro Scaglarini CEO of S_WOOD, to present a company and its collection of sustainable products dedicated to contemporary architecture. The collaboration between Scaglarini and the Farinetti family, owner of Green Retail, made it possible to perfectly convey the product philosophy of S-WOOD. This was […]

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A casa ovunque

A casa ovunque

For the Fuorisalone in June 2022, The Playful Living & Sfera MediaGroup – Childhood division  of RCS MediaGroup – Style Piccoli – present “At home everywhere”: a hybrid event that mixes digital and physical experiences to reflect on the new concept of hospitality. In via Savona 35, Tortona district, in Milan, we will create 6 […]

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RE-MARBLE, the new project by Mille997

RE-MARBLE, the new project by Mille997

RE-MARBLE. the new project by @mille997_official, was born from the idea of designing unique objects starting from excess marble slabs from past productions. This project revolves around the theme of sustainability and regeneration of materials. Trough the collaboration with Mille997, the designers from the Prisma Project of Istituto Marangoni have created three different products with […]

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Clients and collaborations

Get in touch


Sabrina Giacchetti

PR & Communication Specialist

+39 3315885392
info@sabrinagiacchetti.it